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"If you're like me, you probably can't stand hard water. It's a plague here in Northern California, and especially in parts of Santa Cruz County..."

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About Us

"And God said, Let there be light: and there was light. And God said, Let the waters under the heaven be gathered together unto one place..." (Genesis 1:3 and 1:9)

 Aqua

Guiding Values:

  • Honesty

  • Integrity

  • Reliability

Our Intention:

  • to help reduce global warming by saving energy

  • to help prevent water pollution

  • to further the work of our Heavenly Father

About Aqua Genesis

Founded in 1986, Aqua Genesis Co. is an independent consulting, marketing and distribution company for alternative, environmentally friendly, hard water treatment technologies. Aqua Genesis Company, incorporated in the State of California as Aqua Genesis USA Inc., is a manufacturer's rep. and distributor for Scalewatcher North America Inc.
In 2011 we celebrated 25 years in business with thousands of happy customers. Small Wonder USA is a division of the Aqua Genesis corporation.

Our company has been involved in the water treatment business since 1986 when we brought the first ozone treatment systems for pools and spas to California. Subsequently we did some commercial ozone installations including the Swan Pond at the Hyatt Regency in Maui. We have also been involved in the residential water treatment, mainly with diverse drinking water systems, from water distillers to Reverse Osmosis and Deionization. We have supplied some traditional salt based water softeners, but we were never too enthusiastic with the technology until we found the eco friendly electronic anti scaling technology that we now recommend.

Presently our company is mostly oriented toward hard water treatment using the patented Scalewatcher electronic scale prevention technology with the goals of saving energy and reducing the cost and consequences of global warming and amount of toxic chemical treatment.

Dealers established with us receive the best customer support seven days a week. Since 2005, our company is under contract with Scalewatcher North America Inc. to implement the marketing of their line of Scalewatcher electronic scale prevention systems in the USA, Canada and South America. In 2007 Scalewatcher North America launched the the low cost Small Wonder(TM) aka Scalewatcher mini electronic hard water conditioner and Aqua Genesis assisted in the marketing of this new product. Since our involvement with Scalewatcher North America we have been instrumental in increasing the annual revenues ten times.

Aqua Genesis is agent and dealer for Scalewatcher North America Inc., Puregen Technology Inc.Watts Water Technologies Inc. and GE products.

We are proud members of the Better Business Bureau (BBB). We have the highest rating: A+ and no complaints on record since we started business in 1986.

 
Eduardo Jalles
Eduardo Jalles

About our founder:


Eduardo Jalles, founder and owner of Aqua Genesis USA Inc., with a degree in Agronomic Engineering from the University of Buenos Aires, he has been professor in the Chemistry Department for several years. Eduardo has been in the water treatment business since 1986 when he founded Ionization of California later renamed Aqua Genesis. With a concern for the environment and the future of our natural resources mostly the safety of our water supplies, Eduardo supports and volunteers for several environmental organizations including the Monterey Bay National Marine Sanctuary, Green Peace, IONS, Amnesty International, Oxfam and the Green Building Council.

He is committed to educating people to help prevent further contamination of our environment and also does health counseling centered in educating people about the importance of drinking a daily minimum of two quarts of pure water for good health.
Steven Shepard About Aqua Genesis
Steven Shepard


Third generation plumbing contractor, Steve is one of the most knowledgeable and reliable professionals in the business. Steve can resolve just about any plumbing challenge in the most cost effective way. He is in charge of Technical Supervision, Installations and Maintenance.
gabriel jalles profile image
Gabriel Jalles
With a degree in Environmental Management from Indiana University, Gabriel believes in the importance of protecting the environment and drinking pure, positively charged water. Gabriel is committed to helping people resolve hard water problems with the salt free electromagnetic technology. He is in charge of customer service, sales, and tech support.
Jane Russell
Krista Smith
Originally from New York, Krista is in charge of customer service, shipping and administration.

Mission Statement

"To service our customers with quality products and ongoing service, leading the industry in alternative, environmentally friendly water treatment technologies".

Vision Statement

  • To provide innovative solutions for commercial, Industrial and residential water treatment.
  • Prevent noxious chemicals from going into our environment
  • Increase the efficiency of the equipment saving energy
  • Save millions of gallons of water
  • Save thousands of dollars in no longer necessary chemicals, maintenance, power and labor.
  • Foster cooperation among the people and companies interested, so everybody can benefit.

Click to get acquainted with some of the installations and services that we have facilitated


We believe in THE POWER OF INTENTION

APPRECIATION ~ GRATITUDE ~ LOVE ~ TRUST ~ HONESTY ~ HEALING